Spring campaign is helping pets to ditch the itch!

SUPPORTING clients who are concerned about their pet itching is the main aim of our latest practice campaign.

Our Dermatology Campaign runs from April to June and there is still time for practices to get on board if they are interested in running the campaign.

Itching is common in pets, with causes varying from parasite burden to allergies, underlying health conditions and everything in between, and signs of allergic skin disease can be tricky for owners to identify.

Our campaign has four main aims:

• Highlighting when clients should seek advice and what support is available.

• Utilising products and services, such as nurse clinics and Pet Health Plans, to offer clients a high-quality service.

• Helping practices to increase the dermatology work up and support they offer.

• Supporting optimisation of practice team skillset.

The campaign has been designed to be flexible so our practice teams can use whichever elements of the campaign suit their situation to support organic growth.

Practices are encouraged to appoint a campaign champion, ideally team members from both clinical and non-clinical teams to help drive awareness.

Our marketing team has provided client information sheets, a guide to running nurse skin support clinics and a paw score chart.

There is also CPD available for the whole practice team, including a wide variety of bite-sized webinars and videos, on VetPartners learning platform Dermatology Campaign - VetPartners Learning

Waiting room posters are available to order via the practices Pawprint portal.

The social media pack is also available in the campaign folder on VetPartners Learning and an infographic was provided in the PowerPoint provided to practices.

For further information, please get in touch by emailing marketing@vetpartners.co.uk